END OF SEASON SALE ONLINE NOW!

Brunch Collection

FINALLY AVAILABLE!

Shop Now!

As seen on TikTok & Instagram

we are the hottest boutique in Northern Wisconsin!

you see it on TikTok, Pinterest or Instagram? odds are you'll find it here!

Kulani Kinis

your favorite swimsuit brand sold here!

(online & in store)

Our merch

a must have crew neck reppin your favorite city in Wisconsin and your new favorite store!

click to buy

Dresses forever

word on the street is we have the best dresses for any occassion!

shop dresses

Style up the lounge

style up our loungewear with our pops of color and shirts!

shop lounge
  • Peppermayo

  • Click through to see what we carry from Peppermayo!
  • Last Sunset Hour Crochet Mini Dress

  • "The perfect look for your next night out!"
  • Good Life Crochet Halter

  • "Time to get your groove on baby!"
  • Back On Top Knit Midi Dress

  • "Always be ready for sunset cocktails"
  • Petit Fleur Tube Mini Dress

  • "Your search for the perfect party dress ends here."
  • Art Films Cowl Maxi Dress

  • "Looking for the perfect dress for your next event?"

Peppermayo

Click through to see what we carry from Peppermayo!

Last Sunset Hour Crochet Mini Dress

"The perfect look for your next night out!"

Good Life Crochet Halter

"Time to get your groove on baby!"

Back On Top Knit Midi Dress

"Always be ready for sunset cocktails"

Petit Fleur Tube Mini Dress

"Your search for the perfect party dress ends here."

Art Films Cowl Maxi Dress

"Looking for the perfect dress for your next event?"

What people are saying about us!

Definitely the cutest store i’ve ever been in! They have such cute clothes and accessories. Found two dresses that I absolutely love and will be wearing every chance I get! Love it!

Jenna Marchuk

Beautiful store with an excellent atmosphere! My girlfriend found some great clothes there and I was able to get some cute gifts for some family members. Definitely worth a look if you are looking for something besides jeans and t shirts!

Brandon Bablick

A great addition to Downtown Minocqua. The owner was super helpful and had some great suggestions on outfit ideas for me. Trendy, unique clothes at an affordable price. Highly recommend!

Kristen Smith

About the store:

location:

619 Oneida St 

Minocqua, WI 54548

hours:

Sunday - Thursday: 11-5

Friday - Saturday: 11-6